I'm a product designer with a background in architecture, drawn to designs that tell a story and make people
feel something. I love connecting how people move through spaces with how they move through screens. Experience
in UI/UX design across SaaS, Web3, B2C and B2B platforms. Adept at crafting scalable design systems, wireframes,
and responsive interfaces. Proven ability to collaborate with cross-functional teams and work in fast-paced
startup environments.
I started with architecture, but what
stayed with me wasn't buildings.
It was learning to ask why & understand users before designing.
REDEFINING SUSTAINABILITY
One project changed how I think about design.
The brief was a sustainable school.
But the real problem wasn't materials, it was access.
So we designed a mobile classroom and
an app that helped teachers
reach students who couldn't commute. That project received a special
mention, but more importantly, it changed how I define impact.
DESIGNING FOR EXPERIENCE
For my thesis, I designed a Toy Museum.
Instead of a static space, I focused on circulation, how people move &
interact. The path itself became playful.
The users weren't just children. Adults mattered too.
I wanted them to feel nostalgic, not just informed.
SHIFTING SCALE
After working in architecture firms, I realised the building often felt like a
boundary.
What excited me more was designing systems and
flows, not just physical
outcomes.
ENTERING PRODUCT DESIGN
That shift led to BanjarO., a gamified travel
app.
I wanted travel to feel playful, not transactional.
Designing it made one thing clear: I wanted to move fully into product
design.
LEARNING TO SHIP AT SCALE
I joined Intract as a product design
intern.
I worked on design systems, onboarding flows, Web3 products, AI tools,
and interactive landing pages, learning
how real teams build, scale, and
ship.
It was intense, practical, and genuinely fun.
CONTINUING TO SHARPEN
Alongside this, I joined 10k Designers, worked on
an AI movie app, & freelanced with Z42 Labs,
building their website and learning Framer hands-on.
NOW
I don't start with screens.
I start with people, context, and intent.
Architecture taught me how people move.
Product design taught me how people think.
I'M SAMRIDHI
